From the archives: A Discretization of Cartoon TV Audiences

batmanbeyond_bar.jpg

Like most from the archives, this article is at least six years old, so some of the references are rather dated. It’s another reminder that comments and additional examples are always highly encouraged.

Contributed by K.M. L.

daria2.jpgThere are, I have noticed, 3 distinct target age groups (excluding adult cartoons, which are their own genre) that almost all cartoons fit into. There’s the preschool group (e.g. Caillou, from Cinar); school-age, the definite majority (which is just about everything on Nickelodeon); and teen/ young adult cartoons (Daria and The New Ripley’s Believe It Or Not). The preschool-age cartoons’ animation is colorful, bright, and simple enough for kids to understand. Plots aren’t complex at all; rather, they are entertaining and they are good for holding the short extension span of this age group. Characters are friendly, and rarely do we find a villain. After all, no kid under 4 will watch something that gives them nightmares.

Cartoons for school-age kids fall into 2 subgroups: drama and fun. Among the fun cartoons there are Nickelodeon’s line of Nicktoons, as well as the Saturday morning lineup on ABC. Also in this category are The Powerpuff Girls, Dexter’s Laboratory, and Arthur. The animation here is between really sharp and really shapeless. These shows often can be viewed out of order; there’s no real plot except maybe a running gag involving some of the characters, and that gag doesn’t weigh too heavily on the stories. Colors are bright and warm for day, and usually not much darker for night. The characters are created with relating to the audience in mind. A typical set of characters is a group of kids at the same school or in the same class, about the same number of boys and girls. The girls will either be frillheads or tough girls, and the boys will never be well-behaved or nerds, except in the case of Gus in Disney’s Recess.

In the drama category we find the introduction of villains, as in Batman Beyond. Usually this type of cartoon involves a superhero, a mad villain, and his minions. The animation is sharp and the colors are dark for night and not much brighter for day. In some shows in this group there is also a love interest for the hero, although that’s pretty rare. Well, most 9-year old boys aren’t interested in seeing if the hero gets the girl! (At least, not those I know…) Episodes should be viewed in order, as the plots become more complex in this type of cartoon. One could almost say that these subgroups split the school-age cartoons into two age groups- kindergarten through third grade, and third grade through sixth.

By sixth grade, we get into the young adult cartoons. Here, more than ever, characters are created with the audience in mind. A fine example of this is Daria. These type of cartoons take on a more anime-like appearance, with pointed chins and almond eyes for female characters and strong jaws and similar eyes to the girls for male characters. Plots are at their most emotional, focusing on issues important to typical teens (boyfriends, family, friends, school). Some involve a group of friends working to achieve a common goal, like Scooby-Doo, where the goal was to solve mysteries.

Almost all cartoons can be fit into one of these three categories, and some fit into two. There are the rule-breakers, the rare shows, and the foreigners. Still, they all fit into this somewhere. And if it doesn’t fit, it’s probably an adult show.

Advertisement

2 Responses to From the archives: A Discretization of Cartoon TV Audiences

  1. Good job on this article, found it on google, keep up the good work.

  2. Jacque Gosey says:

    Seems to me that in 2010 a lot of bad tv shows will vanish and others will be made

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

Please log in to WordPress.com to post a comment to your blog.

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 199 other followers